Coursework 1 Essay Example | Topics and Well Written Essays - 750 words

Coursework 1 - Essay Example Benchmarking in the Egyptian hotel sector involved administering questionnaires to staff members of hotels who acted as respondents. 128 managers from selected star hotels located in Cairo, Alexandrian, Aswan and sharmel- sheik cities took part as respondents (Nassar 2012). The questionnaires contained three sections that sought information on respondents and their hotels, their attitude towards benchmarking and their perceptions drawn from their understanding of advantages and barriers of benchmarking. The methodology used in Taiwan was conduction of a case study. Relevant statistical data and information was obtained from reports on international tourists’ hotels operation. This data was provided by the Tourism Bureau, an entity in the Ministry of Transport and Communication (Wei-Wen, Lan & Yu-Ting 2013). A number of 80 hotels were used for the case study. There was an application of DEA (data envelopment analysis) approach purposed to identify the periods that sustained hig h performance by the hotel industry. The benchmarking process carried out in Egypt was an empirical case. Questionnaires developed obtained feedback from a given number of respondents that provided information used to draw conclusions about the hotels in the country. The process utilized an average number of 128 managers in 5 star hotels in Egypt (Nassar 2012). The type of benchmarking applied in Taiwan was performance benchmarking. The activity was empirical as well involving use of statistical data. The data was obtained from 80 international tourists hotels in the country. It was further used to draw out conclusions on performance of the mentioned hotels. Findings and conclusions were made after successful benchmarking. In Egypt, participants in the benchmarking displayed positive attitude towards the process. They clearly understood that the initiative served the purpose enhancing quality and providing a platform for connecting different or